Mark Southard

Getting out of building in a vacuum

Just over a year ago, I started working on this blog as a creative outlet. I had seen what I wanted for my career and saw writing on this blog as one step towards getting to that goal. As it turns out, a few weeks after kicking off the blog, I found myself right where I wanted to be. I had been offered and accepted, a front-end engineer position at ConvertKit. When I started at ConvertKit, the creative energies intended for this blog ended up with ConvertKit. Starting at ConvertKit was new and exciting, and I found myself pouring all of my creative energies into the position. As a result, this blog suffered. My side hustle, Moonlighter Delighter, suffered.

With the emergence of COVID-19 and requisite sheltering in place, I’ve found myself with more anxieties about what the future may hold than I ever have in the past. I’ve found that channeling that energy into creative pursuits is both easy and enjoyable. As I channel that energy into creative pursuits, I’m finding myself with more and more creative energy. More than can be poured into just my daily work. Over the past several weeks, I’ve been working more and more on Moonlighter Delighter. I’ve updated the marketing page, upgraded loads of code, and outlined over 50 tasks that can make Moonlighter Delighter even better than it is today.

I’ve realized, however, I’m getting caught in the same trap that catches a lot of developers. I’m working in a vacuum. It feels great to write code and make improvements. While it feels like I’m making great progress on the project, I’m failing in marketing the product to those who could benefit from using Moonlighter Delighter.

Starting today (with this post), I’m tackling the tasks that feel less comfortable than writing code. While I will most definitely continue to improve Moonlighter Delighter as a product, I will dedicate time to the tasks that I am less comfortable tackling. I’m going to once again start writing on my journey in making Moonlighter Delighter a successful side hustle. I’m going to promote Moonlighter Delighter to those whom would benefit from its use. I’m going to get myself out of this coding vacuum and push Moonlighter Delighter to the next level.

Oh, and while I have you, why don’t you head over to Moonlighter Delighter, sign up for an account and let me know what you think.

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